Client
Cabot’s
Project
Bring Life Back
Focus
Social Media
The Spark
A market leader in the DIY space, Cabot’s is dedicated to empowering homeowners to 'DIY your way' and demystify woodcare projects. Overport was engaged to connect with hesitant yet aspiring DIYers.
The Outcome
As their Always On partner, we developed and deployed the social media strategy, managing the social accounts, influencer management, crafting how-to blog content and creating digital advertising assets that transform 'too hard' perceptions into confident action.
