The Spark

Kat the Label, a brand dedicated to elevating the everyday life with exceptional lingerie, had experienced remarkable growth in a short period. Having worked with the brand early on to define its strategy and tone of voice, we were thrilled to partner with them again five years later. This time, we were re-engaged to refine and strengthen the KTL brand foundations, ensuring continued impact, consistency, and clarity. Overport developed a comprehensive Brand Visual Guideline and applied it across key communication touchpoints, including eDMs and the website.