Client
Bali Body
Project
Summer Bottled
The Spark
A brand inspiring women to feel confident and glowing, by providing world class self tan, skincare and suncare ranges for every skin type. Bali Body engaged Overport in 2016, 18 months after launch, to develop their brand and communications strategy.
Focus
Brand Strategy
The Challenge
Bali Body kick started their journey with social media, but were vulnerable. They relied solely on Instagram traffic referrals.
Their foundations had integrity but through lack of a defined brand identity, they fell flat beyond the scroll. The challenge to Overport was how to transform Bali Body from an Insta product to a global skincare brand?
The Outcome
We worked with Bali Body’s founders for two years, developing their brand identity and their digital communications funnel. We leveraged the brand’s roots helping develop the proposition ‘summer bottled’, inspiring their range extensions into self tan and skincare. The result? A brand in the hands of millions of customers in over 150 countries, with a bottle of Bali Body sold every 30 seconds.