Client
Libra
Project
Period Your Way
Focus
Social Media
The Spark
A company that exists to empower people to ‘period your way’ and destigmatise what it means to menstruate. Overport was engaged to connect and engage with the bullseye consumer. Overport acts as Libra’s Always On partner, developing and deploying the social media strategy, creating all content (lifestyle, product, illustrations, video and copy) managing the social accounts (scheduling, posting and community management) as well as creating all digital advertising assets.
The Challenge
Just like discreetly tucking a tampon up your sleeve, the topic of periods was hidden. Our mission? Create a platform where menstrual health could be openly discussed.
The Outcome
Since 2018, we've created over 2K posts generating over 6M organic impressions - and we're just getting started!
