Client
Libra
Project
Let’s Start Small
Focus
Campaign
Brand Strategy
The Spark
To launch and build awareness for Libra Girl Tampons, we faced the challenge of engaging a previously untapped audience of young girls while also resonating with mums. In response, we developed the Libra Girl communications platform and delivered two distinct campaigns under this umbrella: Let’s Start Small and Little Tampons, Solving Big Worries - both designed as compelling digital initiatives to connect, educate, and empower.
The Outcome
Meta campaigns that resonated strongly with mums, generating over 13 million impressions across Australia and New Zealand, with 90% of commentary being positive or neutral. What began as a campaign that “started small” has since grown into a broader product range, including innovations like Goodnights Pads and Period Proof Briefs.