Client
Cabot’s
Project
Maintenance May
Focus
Campaign
The Spark
Cabot’s engaged us to bring their Maintenance May campaign to life. We were tasked with creating an across-platform campaign to educate DIYers and show how simple it is to prolong the life of consumers' timber investments.
The Challenge
Despite regularly cleaning, many homeowners neglect proper care for their timber surfaces by using unsuitable cleaning products. This damages the timber, removes protective coatings, and reduces lifespan.
The Outcome
Through strategic influencer partnerships and TikTok spark ads, we generated awareness with 2.4M impressions. We also created compelling point-of-sale materials and targeted social content to transform damaging cleaning habits into protective practices.