The Spark

The brief? Transform perceptions around menstruation across Australia and New Zealand by localising the groundbreaking global Blood Normal campaign. We rolled out the TVC in Australia while developing region-specific creative assets-including distinctive campaign visuals, targeted blog content, custom illustrations, and authentic photography. Our team executed unique local initiatives, most notably the "Going With Your Flow" period purse, that resonated deeply with consumers. Throughout the campaign, we managed all consumer communications across Meta platforms.