Client

Libra

Project

Wear. Bleed. Wash. Repeat. 

Focus

Influencer Management

The Spark

To support the launch of Libra’s Period Proof Briefs and amplify the Wear. Bleed. Wash. Repeat. campaign, we partnered with 16 macro and micro influencers across Australia and New Zealand. The goal: to drive awareness and break down the key consumer barrier - that reusable period care is complicated and messy.

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The Outcome

Over 2M organic impressions and 128K post engagements. Our influencer mix showed period undies are as simple as Wear. Bleed. Wash. Repeat.  

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