Client
Crayola
Project
School Holidays with Crayola Creations
The Spark
A craft icon faced the ultimate challenge: bridging generation gaps in an age of infinite digital distraction. Crayola engaged Overport to drive awareness for their Creations range - cutting-edge products designed for young artists aged 8 and above. Crayola Creations ignites creativity through art and craft whilst also providing the means to document the artistic journey.
Focus
Campaign
The Outcome
We leveraged craft-fluent mothers and digital-native tweens, creating a content bridge between decision-makers and dreamers. Our Meta & TikTok media strategy - pairing influencer authenticity with purpose-built video assets - generated 1.4M impressions and 31K retailer clicks that transformed scroll-time into shop-time.