Client
TENA
Project
Life Without Limitations
The Spark
Incontinence, it’s more common than you might think. TENA’s paid approach aims to help destigmatise this common condition while positioning them as the trusted solution that empowers people to live confidently without compromise.
Focus
Social Media
The Challenge
Navigating the complexities of multiple, diverse audiences while addressing an often stigmatised topic requires carefully crafted content that resonates authentically with each demographic, acknowledging their unique concerns.
The Outcome
As TENA's creative agency for paid social, we seamlessly adapt global campaigns and develop bespoke, scroll-stopping content tailored to Australian and New Zealand audiences. Our strategic approach educates consumers about incontinence with sensitivity and clarity, demonstrating that with the right protection, bladder leakage never needs to limit life's possibilities.