
Client
MIlton Baby
Project
The #cleantok of Baby Care
Focus
Social Strategy
Social Content
The Spark
Milton Baby's social media identity required strategic transformation to build a community dedicated to giving babies the cleanest and safest start. We crafted a comprehensive Social Playbook that brought the social sensation of cleaning to the baby world, establishing Milton Baby as the definitive authority in baby hygiene solutions while creating meaningful connections through shared values of protection and care.


