Client
Crayola
Project
Christmas Colourwhirl
The Spark
Crayola ignites creativity through art & craft. Most of all… it’s FUN! Crayola tasked Overport with raising awareness and driving sales for Colourwhirl - the perfect stocking stuffer - amongst last-minute Christmas holiday shoppers.
Focus
Campaign
The Outcome
Our targeted Meta and YouTube campaign generated 1.4M impressions and 29K retailer clicks. Showcasing Colourwhirls as a gift that will keep kids entertained long after Santa’s gone!