Client
AGCF
Project
Powerful Stories, Vital Research
The Spark
Despite gynae cancers reaching thousands of Australian lives annually, their presence remains largely unknown. The challenge? Conveying medical terminology into the human narrative without diluting scientific urgency. Overport was tasked with creating a campaign that raised awareness for the eight gynae cancers and the AGCF.
Focus
Campaign
The Outcome
By pairing survivor testimonials with laboratory breakthroughs, we crafted a powerful video campaign that generated mass awareness for the important work of the AGCF and encouraged public funding.