Client
AGCF
Project
A Spirit with Purpose
The Spark
Ms Gina was born from a collaboration between AGCF and Anther Spirits, with proceeds from every bottle sale directed toward vital research into all eight gynaecological cancers. Overport's role? Developing the brand identity and crafting the label design that now adorns each purposeful pour.
Focus
Brand Identity
The Outcome
A striking design that commands shelf presence - impossible to overlook, difficult to forget. Beyond the bottle, we extended Ms Gina's visual lexicon across collateral assets, each element embodying the same purposeful stance as the liquid inside.
