© 2019 Overport Agency Pty Ltd.

Libra Girl Campaign

CLIENT / LIBRA

The client’s brief? To launch & drive awareness of Libra Girl Tampons. Tapping into the untouched market of young girls, whilst connecting to mums. We launched two campaigns within the broader scope, to develop and deploy the engaging digital campaign 'Let's start small' & 'Little tampons, solving big worries'.