© 2019 Overport Agency Pty Ltd.

Libra Blood Normal Campaign

CLIENT / LIBRA

The client’s brief? To de-stigmatise periods in Australia and New Zealand, by lifting and launching the global Blood Normal campaign. We managed the TVC execution, as well as created local assets including the campaign aesthetic, blogs, bespoke illustrations and photography, as well as developing and managing local initiatives, including a Going With Your Flow period purse. In addition, we managed all consumer communications.